Binky will place posters at commonly Instagrammed locations with people who can be found on the app acting as a more neutral comparison than all the other similar photos on instagram. As weird as it sounds, this is actually an app that exists.
Instagram posts of mundane pictures that could be found on binky will be paired with headlines that make you feel better than those images, comparatively.
These ads are targeted to appear after searching tags associated with models, influencers, music festivals, fitness, fashion, fitspo, etc on instagram.
Binky will comment on influencers pictures. They will ignore the main subject of the image and compare mundane things in the backgrounds to things that exist on binky.
Binky will roll out Snapchat filters that take the subject of your photo and replace it with something neutral so you literally can’t compare yourself or your photos to other people.
It will be placed as the last filter option so when you are tired of trying to compete as a sexy dog or flirty rabbit, you can just relax and channel your inner pinecone.
Binky will give you a place to get away when you are surrounded by people curating the perfect images for their instagrams with a pop up museum. The walls will be covered with neutral photos from the app and people can calmly view them while being soothed by nice elevator music and sipping hot chocolate.
The entire tent will be a social media dead zone so you can truly escape physically and digitally.
